Dakota Johnson is embarking on a new journey in fashion. The actress marks her inaugural collaboration with Calvin Klein as part of the brand’s Spring 2026 campaign, encapsulating the essence of the storied label through a lens of relaxed elegance, self-assurance, and understated allure.
Shot by Gordon von Steiner, the campaign emphasizes minimalism and comfort—hallmarks of Calvin Klein’s well-established aesthetic. The visuals feature Johnson showcasing a range of simple yet chic ensembles, including the brand’s latest underwear and denim offerings, all styled to feel authentic and effortlessly chic.
A major highlight from the campaign sees Johnson donning Calvin Klein’s Ultralight and Icon Cotton Modal underwear. These pieces provide a barely-there sensation, combining gentle support with a sculpted silhouette, all while ensuring everyday comfort. Additionally, she sports the Perfectly Fit Ultralight Bra, which incorporates innovative support technology while maintaining the iconic lightness associated with Calvin Klein’s underwear line.
Denim is a significant component of this collection as well. Throughout various campaign images, Johnson models laid-back, classic jeans that echo the brand’s quintessential American style. The Baggy Jean offers a relaxed fit, while the Archive High Rise Slim Jean evokes a hint of ‘90s nostalgia with its structured silhouette. Another notable item is the Relaxed Trucker jacket, which adds a timeless and casual flair to the denim selection.
The campaign exudes an intimate atmosphere. Rather than relying on extravagant backdrops or over-the-top styling, the focus remains firmly on Johnson and the pieces she wears, creating the feeling of serene moments at home where ease and confidence are naturally highlighted.
Sharing her perspective on the concept, Johnson expressed how instantly comfortable Calvin Klein pieces feel upon wearing them. For her, this campaign captures the essence of freedom and the self-assurance that comes with embracing one’s true self.
