JISOO ushers in 2026 at the crossroads of international pop culture and American style, showcasing Tommy Hilfiger’s Lunar New Year 2026 capsule collection ahead of its launch. The January 2026 digital cover of Vogue Hong Kong features the Blackpink member, unveiling a meticulously curated editorial that spotlights Modern Prep fashion.
On the cover, JISOO sports a leather baseball jacket over a twill mini shirt dress. The addition of knee-high boots enhances the silhouette, instilling a sense of confidence that transcends nostalgia. This approach maintains the essence of Tommy Hilfiger while pushing boundaries. The collection presents classic preppy styles stripped down to their essence, showcasing proportions and fabrics with clarity.
Throughout the capsule’s narrative, this theme persists with precise tailoring, controlled color palettes, and thoughtful nods to heritage. JISOO’s styling emphasizes structure and comfort, underscoring her affinity for the brand. “The classic preppy silhouette is what draws me to Tommy Hilfiger,” she states, echoing the collection’s philosophy without overshadowing its intent.
Highlighting another standout look, the capsule’s nautical influence is evident. JISOO dons an ivory quilted jacket layered over a red-and-white striped knit polo, matched with a black pleated mini skirt and timeless loafers. The color palette subtly honors Lunar New Year symbolism, thoughtfully incorporating red without appearing overly thematic. Instead, white and black serve as grounding elements, ensuring a modern, versatile appearance.
The capsule introduces knot motifs, symbolizing connection and reunion. Instead of mere decorative elements, these motifs are seamlessly integrated into the garments’ designs and graphics, resulting in a collection that feels purposeful and conducive to versatile styling rather than fleeting occasions.
The editorial is brought to life by photographer Yoon Ji Yong, with fashion direction from Iemi Chu. Stylist Choi Ja Young curates each outfit with meticulous attention, while hair stylist Lee Seon Yeong and makeup artist Hwang Hui Jung create a polished, cohesive aesthetic. The production team emphasizes a clean and minimalist setting, allowing the garments and JISOO’s presence to take center stage.
The January cover of Vogue Hong Kong presents the Lunar New Year 2026 capsule as more than a seasonal offering, framing it as a natural progression of Tommy Hilfiger’s Modern Prep story, rooted in tradition yet contemporary. With JISOO leading the campaign, the collection resonates with a global audience that seeks clarity, confidence, and timeless design reimagined with intention.
