In the latest issue of Vogue Scandinavia for October/November, Suvi Riggs Koponen immerses herself in a mystical Nordic ambiance alongside the iconic Moomins. Through the creative vision of photographer Jesse Laitinen and stylist Sanna Silander, this editorial revisits the charm of childhood memories, intertwining them with the sophistication of contemporary fashion and Scandinavian design.
Set against the enchanting backdrop of Moominworld, the narrative unfolds like a fairy tale—filled with verdant woods, soft-hued cottages, and playful elements that connect youthful imagination to high fashion. One particularly stunning shot features Suvi in a delicate navy knit dress adorned with crimson feathers, poised gracefully amongst hand-painted tiny houses nestled in trees, capturing a moment of fantasy.
In another captivating image, Suvi stands next to the Moomin in front of a charming pastel-blue cottage. The iconic figure is beautifully contrasted by Suvi’s chic attire, producing a nostalgic yet modern feel that honors the legacy of Tove Jansson’s beloved characters, who celebrate their 80th anniversary this year.
Since making their debut in 1945, the Moomins have solidified their place in Nordic culture, evolving into a worldwide sensation through books, films, and design partnerships. The family-owned brand today continues to symbolize warmth, creativity, and enduring allure—qualities that align perfectly with Vogue Scandinavia’s philosophy of crafting stories through fashion.
With hairstyling by Linda Lehto and makeup by Ninni Nummela, Suvi’s otherworldly look brings the story to life—demonstrating that fashion can indeed discover magic in the most unexpected realms.
