Gracie Abrams is redefining the concept of everyday beauty. The celebrated singer-songwriter has been announced as the face of Hourglass Cosmetics’ Summer 2025 advertising campaign, captured by the esteemed photographer Ben Hassett.
Entitled “Any Time, Any Place, Any Wear,” the campaign features Gracie as she navigates through her day—from the gentle glow of the morning to a stylish evening event. The aesthetic highlights naturally elegant makeup, focusing on Hourglass essentials like the Vanish Airbrush Concealer and Veil Hydrating Skin Tint, as well as introducing their latest product, the Illusion Priming Moisturizer.
In her remarks, Gracie emphasized that both her music and her beauty regimen are rooted in authenticity. “When I create a song, I block everything else out to be true to myself. The same applies to beauty—I focus on being who I am,” she explains. “Hourglass equips me with products that empower me to feel genuine and self-assured, regardless of the moment or setting.”
The campaign’s soft and luminous visuals reflect Gracie’s natural yet captivating charm—demonstrating that effortless beauty is always timeless.
