Cultnaked is embracing the season of love with a whimsical twist. The Ukrainian-based partywear brand has introduced its Valentine’s collection titled “The One With The Bigger Heart,” cleverly merging themes of affection and self-assurance. The campaign boasts a flirty, audacious vibe that remains effortlessly chic.
Established by Mary Furtas, Cultnaked has earned acclaim for crafting garments that are not only visually appealing but also comfortable to wear. This Valentine’s release reflects that ethos, featuring alluring lace combined with functional elements and eco-friendly fabrics, designed to endure well beyond the end of the Valentine’s festivities.
This collection revitalizes classic Cultnaked designs rather than completely overhauling them. Lace is strategically integrated, lending a delicate touch to body-hugging dresses and tailored sets. Many skirts incorporate the brand’s iconic built-in shorts, an ingenious feature that simplifies moving, dancing, and enjoying prolonged evenings out. The garments are crafted for ease of movement rather than constriction.
Accessories take center stage this season. The beloved Snap Clutch makes its return, refreshed in a deep, rich red that exudes a sense of luxury rather than gimmickry. It serves both as a bold statement piece and a functional accessory, complementing the lace-infused designs seamlessly.
The campaign showcases Furtas herself, who models the collection personally. This choice feels particularly fitting, as she embodies the spirit of the Cultnaked woman—confident, spirited, and unapologetically authentic. This very attitude has captivated followers including Hailey Bieber, Beyoncé, Kendall Jenner, Ariana Grande, Doechii, and Olivia Rodrigo.
Although designed with Valentine’s Day in mind, the allure of this collection extends far beyond just one occasion. These pieces are intended for frequent wear, lovingly crafted and styled to remain cherished long after the holiday’s romantic gestures fade.
