Apple Martin steps back into the limelight as the face of Self-Portrait’s Portraits of Apple 2026 campaign, marking her second collaboration with the brand. Captured by photographer Ryan McGinley, with styling by Mel Ottenberg, the new visuals swap the vibrant urban backdrop for serene natural settings, showcasing verdant grass, shady trees, and tranquil water as a perfect backdrop.
Her outfits exude a gentle but purposeful aesthetic. One standout ensemble features Apple in a bubblegum pink mini dress, characterized by a playful, flared hem that dances in the breeze. The light silhouette is complemented by minimalist styling, allowing the vivid hue to shine. Her hair flows freely, swept by the wind, contributing to an effortlessly chic vibe.
Another look embraces casual elegance, with Apple appearing in a soft pink knit piece adorned with darker accents, teamed with subtle heels. The overall styling is laid-back and polished, favoring a fresh-faced approach that highlights the fabric and silhouette over heavy makeup.
As the campaign shifts closer to the lakeside, the ambiance becomes more romantic. A cream draped dress gently wraps around her figure, styled to flow gracefully as she poses like a contemporary dancer against the scenic backdrop. In a concluding shot, she reclines on a tree branch in a light blue long-sleeve dress, its fabric cascading delicately in harmony with the still water beneath.
The Self-Portrait 2026 campaign embodies Apple Martin in a more mature phase of her journey. It presents a femininity that feels grounded, sophistication that doesn’t sacrifice comfort, and a connection to nature rather than theatricality.
