04/16/2026
The drugstore brand Jordana has gained a reputation for providing high-quality cosmetics at budget-friendly prices. While Jordana produces some of the best makeup items available, it often does not receive the recognition it truly deserves. I own several products from various Jordana lines, and in this review, I’ll be focusing on the 12 Hr Made to Last Eyeshadow Pencil in the shade Endless Emerald.

Jordana 12 HR Made To Last Eyeshadow Pencil in Endless Emerald - Review & Swatches

Claims of the Jordana 12 HR Made to Last Eyeshadow Pencil:

If you’re dreaming of things lasting forever—like your summer break or that catchy tune—and especially your new favorite eyeshadow, we’ve got just the product for you! This water-resistant 12 Hr Made to Last Eyeshadow Pencil promises to maintain a fresh look on your eyelids without any creasing or fading. With colors ranging from Aqua Last to Stay-On Black, the possibilities are endless!

– Buildable color intensity
– Crease-free application
– Water-resistant formula

Presented in plastic packaging that matches the pencil’s hue, this product features a clear cap for easy visibility of the shade. The pencil itself is thick and compatible with sharpeners designed for jumbo pencils, ensuring it won’t melt even in warm climates, making it a great travel companion.

Jordana 12 HR Made To Last Eyeshadow Pencil in Endless Emerald - Review & Swatches

The Jordana 12 Hr Made to Last Eyeshadow Pencil comes in a total of six shades, ranging from basic to vibrant tones, available in matte, satin, and shimmer finishes. I selected the Endless Emerald shade, a jubilant festive green with a shimmering effect. The shimmer particles are finely milled, avoiding the appearance of large glitter chunks. The formula applies smoothly, allowing for seamless application without any tugging, and delivers impressive pigmentation in just one swipe.

As stated in its description, the formula offers exceptional staying power and water-resistance. Once set, it can be challenging to remove without a potent makeup remover. During application, it can be easily blended out, although the shimmer does remain in place, making it tricky to blend out the shimmer itself while the color can be smudged.

The Jordana 12 Hr Made to Last Eyeshadow Pencil in Endless Emerald is perfect for creating stunning looks for parties. You can use it on your eyelids, lower waterline, or add a fun splash of color on the lower lid, and it even works well for smoky eye creations. However, due to its jumbo size, particular care is needed when applying it to the waterline. Once applied, this eyeshadow pencil is crease-proof and dries down fully, often being touted as a cheaper alternative to several high-end counterparts, with many arguing it’s superior. If you’re seeking a product that is waterproof, highly pigmented, and crease-resistant without breaking the bank, look no further than these pencils.

Jordana 12 HR Made To Last Eyeshadow Pencil in Endless Emerald - Review & Swatches

Pros:
You appreciate great affordability.
You adore intense pigmentation.
You value long-lasting formulations.
You prefer no creasing at all.
You enjoy a variety of shades.

Cons:
You may struggle to find the right sharpener for these pencils.
You might find them hard to remove.

These pencils provide exceptional value for your money, allowing you to purchase all available shades at a low cost. Priced at $4 in the USA, Jordana products are also available in many other countries.

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