Daisy Edgar-Jones is crossing off another significant achievement this year, stepping into her latest role as Estée Lauder’s new global ambassador. This announcement, unveiled on January 8, marks her inaugural venture into the beauty industry.
Widely recognized for her standout role in “Normal People,” Daisy has carefully curated a career marked by meaningful characters and a refined aesthetic. Her busy calendar includes forthcoming projects such as a reimagined “Sense & Sensibility,” where she will portray Elinor Dashwood, alongside a high-profile heist movie featuring Denzel Washington and Robert Pattinson. Beauty campaigns are now set to diversify her professional endeavors.
Starting February 2, Daisy is set to feature in Estée Lauder’s campaigns that will encompass skincare, makeup, and fragrance. These promotional visuals will be shared across various platforms, including print, digital media, and retail displays globally. In this role, she joins esteemed brand ambassadors such as Karlie Kloss and Ana de Armas.
Justin Boxford, the global brand president of Estée Lauder, remarked that Daisy’s blend of confidence and warmth distinguished her as a pivotal talent of her generation. He highlighted her unique ability to project an image that is both aspirational and relatable. This effortless charm is evident in her public persona, which reflects a penchant for clean lines and understated beauty at events.
For Daisy, this partnership resonates on a personal level. She has expressed her passion for makeup as a means of storytelling—enhancing one’s character and self-expression rather than concealing it. Daisy also admires Estée Lauder’s long-held commitment to honoring individuality, elegance, and the strength of women.
Describing the experience as surreal, Daisy feels that joining Estée Lauder is akin to becoming part of a family. This step is particularly fitting for an actress whose career continues to flourish with purpose, elegance, and a quiet confidence.
