The spirit of Valentine’s Day has arrived, and TWICE is leading the celebration with Victoria’s Secret PINK. The esteemed K-pop group shines in the brand’s latest “Wink” campaign, capturing a fun and flirty essence that’s perfectly aligned with the romantic season yet designed for wear well beyond February.
Set against dreamy pink backdrops, the campaign embraces a blend of sweetness and confidence. Members of TWICE showcase pieces from the new PINK Wink collection, which emphasizes comfortable designs with a touch of flirtation. A highlight is the Wink Plunge Bra, crafted for a smooth, supportive fit with a subtle lift, maintaining both practicality and allure.
In one captivating ensemble, a member showcases a vibrant red plunge bra layered beneath a black cherry-print cami, teamed with relaxed black PINK sweatpants worn low at the waist. The look resonates with a chill vibe, effortlessly blending lingerie style with laid-back comfort. The striking red hue introduces a Valentine-inspired flair, while the cherry motif evokes a sense of playful femininity.
Another standout look features a soft pink cherry-print bra paired with a matching top, complemented by a cozy pink jacket draped casually over the shoulders. The delicate fit includes slim straps and a gentle outline, highlighting a flattering neckline that keeps the style light and inviting. Loose waves in the hair and fresh, minimal makeup enhance the laid-back elegance of the outfits.
The PINK Wink collection masterfully balances practicality and flirtation, delivering bras and intimates that are easy to wear while still embracing the joy of Valentine’s Day attire. With TWICE leading the campaign, the message resonates clearly: it’s all about embracing confidence, comfort, and celebrating every form of love—be it romantic, platonic, or self-love.
Following an incredibly successful year, TWICE steps into 2026 radiating confidence. Their collaboration with Victoria’s Secret PINK comes across as modern, effortless, and vibrant, making the Wink collection a must-see this season.
