For Spring Summer 2026, Miss Sixty immerses itself in a world of fantasy, with a new campaign captured by Gabriel Moses that exudes drama, defiance, and a strong sense of femininity. At the forefront is Bella Hadid, who is transformed into a contemporary royal figure navigating a realm that beautifully merges the opulence of old Europe with a raw, modern flair.
The campaign visuals embrace a theatrical quality that remains accessible. Hadid showcases Miss Sixty’s iconic low-rise jeans, which have a distressed, unfinished look and sit comfortably on the hips. These jeans are paired with soft pink leather accents and delicate ribbon embellishments, striking a balance between romanticism and edge. While denim continues to be central to the collection, it is infused with a sense of rebellion rather than nostalgia.
The collection boldly challenges traditional notions of femininity. It combines soft textures with rugged details, where gentle pink shades and faded blues contrast sharply with deeper hues. The incorporation of ribbon and leather adds an element of tension to classic silhouettes. The styling suggests a purposeful chaos, highlighting the beauty found in imperfection.
Drawing inspiration from characters like Marie Antoinette and The Princess and the Pea, the campaign situates Hadid among layered mattresses in a setting that Miss Sixty describes as a “Rococo wasteland.” Instead of portraying delicacy, she conveys strength and assurance. This portrayal of royalty is playful, bold, and acutely aware of its own power.
With the SS26 collection, Miss Sixty revitalizes its legacy by reinterpreting classic denim for a younger audience. The outcome is a collection that feels vibrant, expressive, and audacious, effectively demonstrating that femininity and rebellion can coexist harmoniously within a single ensemble.
