Marking the approach of Valentine’s Day 2026, Hailey Bieber emerges as the ambassador for Victoria’s Secret’s latest initiative, titled A Very VS Valentine’s. Unveiled on January 7, the campaign captures a contemporary romantic vibe, showcasing a mix of soft fabrics and whimsical elements perfect for any celebration.
The visuals feature Bieber in the Heart Chiffon Unlined Bralette, complemented by matching Heart Chiffon Bikini Panty. The ensemble exudes a light, airy essence, adorned with understated heart motifs that exude flirtation without being overbearing. This collection prioritizes both comfort and seductiveness, focusing on lingerie that is meant to be worn rather than just admired.
Additionally, the campaign highlights cozy wear like the Glazed Satin Heart Short Pajama Set, crafted from sleek materials and designed with a relaxed fit, making it ideal for a laid-back Valentine’s evening or a casual gathering with friends. Enhancing the romantic atmosphere, Victoria’s Secret also features the Very Sexy Euphoric and Very Sexy Blush Eau de Parfums, contributing a sensory layer to the Valentine’s Day experience.
While joined by models Isabeli Fontana, Maty Fall Diba, and Alexis Carrington, Bieber remains the standout figure, exuding a serene confidence throughout the promotional material. The campaign radiates a gentle, romantic aura while presenting a diverse array of lingerie, sleepwear, and beauty selections tailored for all facets of Valentine’s Day celebrations.
