As the new year dawns, JISOO takes center stage in 2026 by merging global pop culture with American fashion, representing the Tommy Hilfiger Lunar New Year capsule before its formal launch. Featured as the January 2026 cover star for Vogue Hong Kong, the Blackpink sensation showcases the collection in a meticulously curated editorial that emphasizes the essence of Modern Prep.
Dressed in a leather baseball jacket layered over a twill mini shirt dress, JISOO commands attention on the cover. The addition of knee-high boots enhances the overall silhouette, embodying both confidence and contemporary style. This familiar yet updated approach to Tommy Hilfiger’s signature aesthetic strips away excess, allowing proportion and material to take the forefront.
Throughout the collection, the Lunar New Year capsule continues to develop this narrative. It emphasizes clean lines, a controlled palette, and subtle heritage nods. JISOO’s styling underlines a focus on structure and simplicity, which resonates with her connection to the brand. “The timeless preppy silhouette is precisely why I love Tommy Hilfiger,” she notes, reflecting the collection’s philosophy beautifully.
Another standout look from the capsule brings forth its nautical theme. JISOO wears an ivory quilted jacket layered over a red-and-white striped polo, complemented by a black pleated mini skirt and classic loafers. This color scheme hints at Lunar New Year traditions without devolving into cliché, balancing red with white and black to create an adaptable modern ensemble.
Tommy Hilfiger infuses knot motifs throughout the capsule, symbolizing reunion and connection. These elements are more than just decorative; they are thoughtfully integrated into the garments’ construction and design, making the pieces not only intentional but also practical for repeated wear.
Behind the scenes, the editorial images are brought to life by photographer Yoon Ji Yong, with fashion direction from Iemi Chu. Stylist Choi Ja Young meticulously curates each look, while hair by Lee Seon Yeong and makeup by Hwang Hui Jung ensure a polished and refined aesthetic. The production team maintains a minimalist environment that allows the clothing and JISOO’s presence to narrate the story.
The cover for Vogue Hong Kong positions the Lunar New Year 2026 capsule as more than just a seasonal offering. It frames the collection as a natural progression of Tommy Hilfiger’s Modern Prep ethos, steeped in tradition yet styled for contemporary times. With JISOO leading the charge, the campaign appeals to a worldwide audience that appreciates clarity, confidence, and timeless designs with modern relevance.
