Abby Champion brings a radiant energy to the sun-soaked aesthetics of Tommy Hilfiger’s Spring 2026 campaign, accompanied by Patrick Schwarzenegger, showcasing an aura of effortless elegance. The vibe is a unique blend of classic Palm Beach aesthetics infused with contemporary flair.
Captured by photographer Lachlan Bailey, the campaign unfolds like an endless fashionable garden gathering, showcasing well-maintained lawns, striped lounge chairs, and a classic Cadillac positioned as if it were part of a film’s narrative. The visuals exude traditional American fashion, enriched by soft lighting and a laid-back ambiance.
Abby effortlessly navigates through this enchanting setting, donned in a chic beige trench coat layered over a striped knit top and denim. This ensemble strikes a perfect balance of ease and intention; the trench provides definition, the stripes pay homage to Tommy’s legacy, and the denim grounds the outfit. It’s a look that feels both attainable and stylish.
By the pool, she transitions into a striking textured orange dress that shifts the atmosphere. The hue is lively yet sophisticated, and the fabric appears subtly structured with a sporty touch. It elegantly accentuates the figure while allowing for natural movement. With minimal accessories and a sun-kissed glow, the outfit exudes confidence without effort. I always appreciate when a campaign garment transcends mere visuals and feels wearable, and this one certainly achieves that balance.
Matching her vibrant presence, Patrick dons a selection of crisp shirts, tailored trousers, and an open blue button-down shirt over relaxed shorts, embodying a look that feels effortlessly sophisticated and adaptable.
The campaign also features renowned personalities such as Lionel Richie, Iman, and MGK, weaving together various generations in a manner that stays true to Tommy’s dynamic narrative.
With Spring 2026 on the horizon, we are more than ready.
To explore more of Abby’s work, check out her previous appearance in Tommy Hilfiger’s denim campaign.
