Hailey Bieber and Tate McRae are at the forefront of lip beauty with the introduction of Rhode’s innovative product: Peptide Lip Shape. This campaign showcases Bieber alongside McRae and models Yoon Bae, Anyier Anei, and Mahi Kabra, highlighting the brand’s unique blend of skincare and makeup in a revamped lip liner.
Peptide Lip Shape transcends the conventional lip liner with its formula infused with short-chain amino acids that foster hydration and smoothness as it shapes the lips. Fenugreek extract is also incorporated to enhance the natural contours of the lips. The product is available in an impressive range of 11 shades, from subtle neutrals to trendy cool tones, each color playfully named such as “Lift,” “Press,” “Bend,” and “Flex.”
The lip liner’s design allows for effortless application, requiring just one stroke to define the lips—ideal for accentuating natural shapes, creating a fuller look through overlining, or achieving a striking, uniform appearance. Priced at $24 per unit, Peptide Lip Shape can also be purchased in a set of four for $92, encouraging users to explore a variety of their choice shades.
Since its debut in 2022, Rhode has made strides in the beauty market, recently launching in Canada. The arrival of Peptide Lip Shape emphasizes the brand’s commitment to skincare-centric innovation, effectively merging beauty with wellness across its product line.
“We are transforming the lip liner market with a product that not only defines but nourishes,” disclosed Rhode in promotional material. With the campaigns led by McRae and Bieber, this marks a bold advancement for both lip trends and the brand’s broader beauty ethos.
