It’s in their genes, and it definitely shows.
Heidi Klum, at 52, has collaborated with her strikingly similar daughter Leni Klum, who is 21, for a stunning campaign with Intimissimi, and the outcome is a delightful display of pink aesthetics.
In the images, Heidi exudes a bold and glamorous flair, donning a striking hot pink lace ensemble that includes a balconette bra crafted with structured cups adorned in delicate floral lace atop sheer fabric. The coordinating cheeky bikini bottoms add a modern and playful touch. The radiant pink beautifully contrasts with her lightly tanned skin, while the exquisite lace details highlight the signature charm of Italian lingerie. It’s sophisticated, sultry, and perfectly aligns with the essence of a woman who significantly influenced lingerie advertising in the ‘90s and early 2000s.
Leni opts for a softer interpretation, showcasing a baby pink corset top featuring subtle boning to enhance her waist, paired with sweet bottoms embellished with tiny cherry prints. This stylish combination presents a charming yet fashion-forward essence. The corset shape feels contemporary, while the light pastel hue delivers a youthful romance.
Some images feature the duo posing together, appearing as nearly identical reflections in coordinated lace, while others showcase Heidi alone in a dynamic pink lace bodysuit that accentuates her silhouette, proving that self-assuredness only improves with experience. Their flowing, shiny hair and natural, radiant makeup keep the attention on the lingerie without overwhelming the visuals.
What truly stands out is the harmony in the campaign. It doesn’t come off as forced or contrived—it feels like a genuine celebration. Two generations, each providing their interpretation of pink lace while maintaining a unified aesthetic.
Ultimately, this campaign showcases that remarkable style, akin to confidence, can indeed be passed down through generations.
