Whenever SKIMS unveils a new product, it’s almost guaranteed to come with a notable ambassador. This time, it’s Kylie Jenner taking the spotlight.
The renowned beauty entrepreneur headlines SKIMS’ newest campaign, showcasing the launch of the brand’s “Everyday Cotton” line—a collection of refined basics that deliver both comfort and style.
The campaign, lens by iconic fashion photographer Mert Alas, embraces simplicity. Jenner appears in sleek, minimal silhouettes, namely the brand’s new Triangle Bralette and coordinated Thong, dressed in subtle neutrals such as “Cocoa Heather,” “Light Heather Grey,” and “Snow.” This understated color scheme aligns beautifully with SKIMS’ signature aesthetic, making it easily wearable.
The fit is where the uniqueness lies.
Jenner showcases the triangle bralette featuring delicate straps and lightly structured cups that provide gentle support while ensuring comfort. The cotton fabric conforms to the body without feeling clingy, achieving a barely-there sensation. When paired with the matching thong, the ensemble is both elegant and uncomplicated—void of embellishments and extravagant details. They present clean, form-fitting essentials that feel thoughtfully designed.
“Participating in the Everyday Cotton campaign was such a joy,” Jenner remarked in a press statement. “Cotton is a fundamental fabric for daily wear, and this collection truly captures that essence. The bras and underwear are incredibly soft, stretchy, and comfortable. The fit is phenomenal—just what you expect from SKIMS.”
Kim Kardashian complemented Jenner’s thoughts, stating that this collection is not about adding more basics but rather enhancing the quality of existing ones.
“Your everyday bras and underwear should be as thoughtfully crafted as any other piece in your closet,” she explained. “People don’t need an influx of basics; they require better options. With Everyday Cotton, we’ve reimagined beloved SKIMS pieces in the softest premium cotton.”
The new collection features 10 distinct styles, all designed with breathable, stretchy cotton ideal for all-day comfort. They should be seen as appropriate for relaxing at home yet polished enough to feel put-together—even if it’s just for yourself.
SKIMS has consistently demonstrated its ability to transform a straightforward launch into a cultural phenomenon, enlisting various global pop icons and A-list celebrities along the way. Featuring Kylie Jenner, one of fashion’s most recognizable faces, only cements this further.
The Everyday Cotton collection is set to launch on February 17 via the SKIMS website, and if past releases are any indication, it is unlikely to last long.
