Rising pop star Olivia Rodrigo is the face of Lancôme’s latest initiative for their L’Absolu Rouge Drama Matte lipstick line. In her role as the newest brand ambassador, she presents two striking makeup styles that reflect the bold and adaptable essence of the collection.
In one eye-catching image, Olivia dazzles in shade 430, Plum Addiction, complemented by a sleek ponytail and a dramatic burgundy gown that underscore the edgy elegance of her look. In another captivating photograph, she showcases shade 399, Haute en Pink, teamed with a stylish knit top and her trademark flowing dark locks, creating a softer but equally enchanting appearance.
The L’Absolu Rouge Drama Matte collection by Lancôme has unveiled 10 new vivid shades, bringing the total number of options to 18. Featuring a reformulated blend infused with ceramides, these lipsticks offer a sumptuous matte finish while ensuring hydration and comfort.
Accompanying the campaign is a commercial set to Olivia’s hit track “Get Him Back.” In this vibrant portrayal, Olivia exudes confidence, highlighting the adaptability of these matte lipsticks—ideal for those looking to make a statement, whether opting for a bold plum or a lively pink.
