The Spring 2026 campaign from Jimmy Choo navigates the space between a dreamlike fantasy and stark realism, a juxtaposition that enhances its appeal. Named Les Fleurs, this new women’s campaign artfully balances romantic beauty with a grounded confidence, evoking a sense of softness combined with assuredness.
Featuring model Kiki Willems, the campaign is captured by photographer Quentin de Briey and styled by Jane How, with the iconic Barbican Estate in London providing a striking setting. The backdrop showcases concrete walls, intricate tiled pathways, and bold architectural lines, all softened by grand floral installations. These floral arrangements create a dreamy yet surreal effect, contrasting against the hard-edged brutalist design while reflecting the collection’s harmonious blend of strength and finesse.
Willems gracefully transitions through various scenes, adorned in ensembles that feel deliberate and authentic. The color scheme incorporates gentle pastels, crisp mint hues, soft denim shades, along with luxurious dark tones reminiscent of twilight. This subtle tension contributes to the campaign’s distinctive edge.
The footwear is unmistakably the focal point, showcasing pieces like the SUNNY trainer and FAIZ pump, both crafted with exquisite patterned lace that adds a romantic flair to classic silhouettes. Notably, the MIMMI slingback is highlighted by its corsage detail, offering a nod to the floral inspiration without crossing into costume-like territory. For admirers of bolder styles, the robust BIKER boot reappears, exuding utilitarian appeal, while the new IVY loafer brings sophisticated practicality suitable for everyday wear.
Accessories enhance the narrative with innovative texture combinations. The pastel BAR holdall introduces a structured yet fresh element, while suede options such as the SCARLETT pump and CINCH bag feature a trompe l’oeil denim print that feels contemporary and unexpectedly fresh.
Inspired by the peonies from Creative Director Sandra Choi’s garden in Somerset, first revealed during Milan Fashion Week Spring 2026, Les Fleurs elegantly encapsulates Jimmy Choo’s interpretation of modern femininity. It surprises with its romantic notions while remaining grounded in practicality, creating a campaign that resonates on both bustling city streets and in dreamlike fantasies.
