MAC Cosmetics Makes a Bold Debut at Sephora — Featuring Chappell Roan’s Nostalgic 90s Lip
MAC Cosmetics has surely made a statement with its entrance into Sephora, officially launching in stores on March 2. To celebrate this occasion, they enlisted the help of Chappell Roan, their latest global ambassador, creating a campaign that blends nostalgia with contemporary trends. The glam factor is undeniably on point.
The campaign, photographed by Richard Burbridge, also showcases popular figures Gabbriette and Quenlin Blackwell. The concept is both straightforward and eye-catching: each influencer starts out nearly bare-faced before morphing into a vibrant, fully glamorous look. The transition is swift and encompasses the essence of MAC—minimalism to maximum flair.
The visual opens with Roan stating, “MAC is culture,” followed by Blackwell saying, “MAC is for everyone,” and Gabbriette emphasizing, “MAC is sensation.” The atmosphere is dramatic and moody, underscored by Portishead’s “Teardrop.” It’s an effective combination.
Now, let’s dive into the makeup.
Chappell Roan’s Iconic 90s Lip Look
Makeup artist Andrew Dahling embraced a classic 90s MAC vibe for Roan’s glam in the Sephora campaign, presenting a surprisingly neutral look that still makes an impact.
Rather than her typical bold colors, Roan sports a sculpted two-tone lip that radiates supermodel energy from backstage scenes of the 90s.
Upper lip: Lip Pencil in Auburn combined with Lipstick in Marrakesh
Lower lip: Lip Pencil in Stripdown paired with Lipstick in Taupe
The result? A warm, dimensional look with a slight overline that enhances her features beautifully, exuding the sultry, editorial “M.A.C mug” vibe. It’s a classic yet refreshingly updated style for her.
Fans of Roan’s red carpet journey—especially her sheer Mugler ensemble at the 2026 Grammys—will see a fresh facet of her beauty in this campaign. While she showcased high-drama couture at the Grammys, here, the emphasis is on her lips and eyes, demonstrating her ability to shift from avant-garde performer to a classic 90s beauty seamlessly.
Personally, I find this transition exciting. It’s striking without being overwhelming.
Gabbriette and Quenlin Blackwell’s Subtle Glamour
Makeup artist Lilly Keys designed equally mesmerizing looks for Gabbriette and Blackwell, showcasing MAC’s beloved neutral lineup.
- Lip Pencil in Greige
- Lipstick in Fleshpot
- Lipglass in Accolade
The result is a cool, understated nude that undeniably captures attention. It’s very model-off-duty, yet polished.
- Lip Pencil in Chestnut
- Lipstick in Whirl
- Lipglass in Clear
The combination of Chestnut and Whirl exemplifies rich, brown-toned 90s glamour. With the addition of gloss, it feels revitalized. MAC has expertly captured the essence here.
The Significance of This Sephora Launch
MAC has long been a staple for backstage artists, drag queens, beauty innovators, and supermodels. Thus, their expanded presence in Sephora marks a pivotal cultural shift.
Global Creative Director Nicola Formichetti aptly described it: the transition from minimalism to maximalism is quintessentially MAC. It’s all about freedom, diversity, and unapologetic expression.
Roan, who was revealed as the brand’s ambassador in December (following Doja Cat’s inclusion in September), expressed that collaborating with MAC feels like a personal milestone. This authentic connection radiates through the campaign, making it resonate on a deeper level.
It’s refreshing to witness a beauty launch that refrains from chasing fleeting trends. Instead, MAC is honoring its legacy—the 90s lip, the striking liner, and moments of transformation.
With Roan at the forefront, this venture feels distinctly relevant rather than merely nostalgic.
March 2 can’t arrive soon enough.
