SHUSHU/TONG has revealed its Spring/Summer 2026 campaign, conveying a nuanced yet powerful message. Centered on the phrase, “As long as I’m beautiful, I’m alive,” the imagery builds upon the collection first presented at Shanghai Fashion Week, translating emotional depth into palpable visual movement.
Captured by Marili Andre, the campaign consists of a sequence of dynamic stills. Models are seen twisting, leaning, and halting mid-action, balanced between grace and instability. This is not mere aesthetic fragility; instead, the visuals redefine beauty as an intrinsic strength that persists under pressure. Andre’s camera work illustrates this tension through dynamic poses that exude a sense of spontaneity and vulnerability.
The clothing subtly narrates the story. At first glance, the black lace dresses may appear fragile, yet their structure proves resilient as the wearer moves. Sheer elements and sharp cuts contrast with vibrant bursts of color, presenting a harmonious balance without excessive distraction. Pastel shades soften the silhouettes, while shadows enliven the garments through the projection of natural landscapes, suggesting that the surroundings themselves are fluid.
Accessories complement the looks effectively. YVMIN jewelry adds an artistic glow, offering moments of solidity alongside the delicacy of lace and chiffon. The styling is intentionally understated, ensuring each element enhances movement, breathability, and the concept of femininity as dynamic rather than merely decorative.
Drawing inspiration from Agnès Varda’s “Cléo From 5 to 7,” the campaign embraces self-reflection. It views beauty not as a display but as a genuine existence. Under Marili Andre’s guidance, SHUSHU/TONG’s SS26 narrative shifts from a singular visual to an encompassing state of being—feminine, resilient, and quietly potent.
